WEBVTT

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In this episode we open your online store. We choose a look, decide which stores

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fill orders, put products online, set shipping and tax, and go live.

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In the menu, scroll down to the Online store group, and choose Overview. It opens on

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the store status. A new store is a draft, which means it is closed to shoppers.

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Under it is a list of what is missing before the store can go live: a theme, the

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stores that fill orders, and products. A warning adds that no tax will be charged

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until we register for tax. We will do each one.

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First, the look. Go to Themes. A theme is how your shop looks to shoppers.

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There is no theme yet, so the page offers a gallery of looks, each built for a kind

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of shop. Apothecary is for health and beauty, Atelier for apparel and footwear.

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Scroll down for more. Pantry is warm and friendly, for food and drink. Trailhead is

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bold and rugged, for sporting goods and bicycles. Workshop is dense and practical,

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for hardware and machinery.

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We will use Harbor. Press Add on its card.

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Keep the name, or type your own, and press Add.

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Harbor is added, but not live yet. Press Publish, and confirm. Shoppers see a

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published theme straight away.

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The Harbor card is now marked Live.

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Next, which stores fill online orders. Open Locations and shipping.

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Every store is listed with a switch. A store that does neither shipping nor pickup

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does not sell online. Turn on Main Street.

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Open its settings. A store can ship, offer pickup, or both. Main Street will do

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both, so turn on Offers pickup, and write the instructions the shopper will read.

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You also set how many hours a pickup order takes to get ready, and a safety buffer

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of units kept back from online sale. Press Save.

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Now Harbor Mall. Turn it on and open its settings. This store is for pickup only, so

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turn Ships orders off.

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Save it. The list now says what each store does.

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Now the products. Online products lists your whole catalogue, and nothing is on the

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shop until you choose it.

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Tick the products you want to sell, and the page counts them. Services, such as

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labour, and gift cards are left out here. Products marked In store only, such as

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serial-numbered items and wine, cannot be ticked.

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Press Show online. Each product gets an address on the shop, shown under its name.

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Hide online takes them off again.

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Back in Locations and shipping, open the Zones and rates tab. There are no zones

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yet, so shoppers could only pick up.

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Press New zone. Call it United States, and give it the country code US.

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Save, then press Add a rate.

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We will call it Standard shipping, with a flat price of six dollars fifty. Orders

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over one hundred dollars ship free, and delivery takes three to five days.

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Press Save.

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Then tax. Open the Tax page. The registrations come first: the shop charges tax only

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where you are registered.

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Press Add registration. Choose United States, then the state where the business is,

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Massachusetts, and type your registration number.

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Save. The registration is listed as active.

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Everything is ready, so back on the overview we can open the store.

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Open the Status menu and choose Live, open to everyone.

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Press Apply status. The badge says Live, and the list of missing things has gone.

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Payments here use the simulated checkout of this practice store.

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Next to the shop address is the Open shop button. Press it to see what shoppers see.

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This is your online store in the Harbor look, with its announcement bar, menu and a

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large banner.

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Scrolling down, the collections are listed, and the products we put online appear

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under Fresh from the harbor.

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Further down are a story, customer words, questions and a sign-up form. All of it

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can be changed, which is the next episode.

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Your online store is open. In the next episode we make it look like yours.