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In this episode we add content to the online store: a page, a collection that fills

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itself, a blog article, and a menu that links them together.

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Under Online store, Pages is for the content that is not a product: about us,

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delivery information, contact details. This store has no pages yet. Press New page.

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Give the page a title, About us. The address, called the handle, is made from the

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title if you leave it empty.

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The content is written in HTML. A heading and a short paragraph will do.

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Below are the Visible switch and the search engine fields. The SEO title and

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description are what search engines show for this page. Fill them in, and press

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Save.

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The page is in the list, with its address on the shop.

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Now Collections. Earlier you saw collections you fill by hand. A smart collection

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fills itself from rules. Press New collection.

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Call it Under 25 dollars. Instead of picking products, choose Match rules.

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Scroll down and press Add a rule. A rule has a field, a condition and a value. The

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fields include category, brand, tag, title, price and whether the product is in

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stock. We will choose Price, less than, twenty five.

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Press Save. The collection is listed as Smart, filled by rules. Products you add

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later at that price will join it by themselves.

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Next, the blog. Open Blog and press New blog. A blog is a place for news and

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stories. Call it News.

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Save. The blog is listed with its number of articles, none yet. Press New article.

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Give the article a title and an author, and a short excerpt, which shoppers see in

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the list.

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Add the text of the article.

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Scroll down to Publishing. Draft keeps it private, Schedule publishes it later, and

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Published makes it visible now. Choose Published and press Save.

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Now a menu, so shoppers can find all this. Open Menus and press New menu. The theme

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shows the menu whose handle is main menu in the header.

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Press Add a link and fill in a title and an address for each one. Shop all, our

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Under 25 dollars collection, the About us page and the News blog.

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A link can have sub-links, up to three levels, and the arrows move a link up or

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down. Press Save.

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One more thing for search engines. On the Overview page, scroll to the Search

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engines card. This is the title and description of the whole shop, which search

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engines show for the home page.

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Fill in both and press Save changes. Products, collections, pages and articles each

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have their own SEO fields too.

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Let us look at the shop. The header now has the menu we made.

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The About us link opens the page, with the content we wrote.

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The Under 25 dollars collection lists only the products that cost less than that.

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And the News blog shows our article, with its excerpt.

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Your store now has content of its own. In the next episode we set shipping and tax

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for every region you sell to.