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In this episode we handle online orders in the back office: ship one, hand over a

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pickup order, refund another, read the messages from the shop, and set up analytics.

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In the menu, under Online store, Web orders is the inbox for orders placed on the

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shop. Each row shows the order number, the date, the customer, its status, whether

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it ships or is picked up, the number of items, and the total.

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The checkboxes filter by status, and the search box finds an order by its number or

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the customer's email. All three orders are Accepted: the payment was captured when

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the shopper paid, and a sale was recorded.

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Open order W1001, from Maria Lopez.

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Here are the items with their prices, and on the right the summary: subtotal,

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shipping, tax and total, with the receipt number of the sale. Below are the

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customer's email, the store that ships it, and the shipping and billing addresses.

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The timeline lists what happened: the order was placed, the card was authorised, the

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payment was captured, and the order was accepted, with the sale it created.

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Payments, at the bottom right, shows what was captured and what was refunded.

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To ship it, press Ship. Enter the carrier, the tracking number, and a link where the

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shopper can follow the parcel. The dialog says the shopper is emailed.

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Press Ship. The order is now marked Shipped, and the timeline has a new entry with

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the tracking number.

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Go back to the inbox, and open order W1002, which is a pickup order for Harbor Mall.

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A pickup order has two steps instead of Ship. Press Ready for pickup when the items

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are set aside. The shopper is told that the order is ready.

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When the shopper comes to the store, press Picked up. The order is complete.

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Now order W1003. The shopper has asked for their money back. Open it and press

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Refund.

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The dialog asks to refund the order in full. Give a reason, and press Refund. The

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card is refunded, and a return is recorded, so the items go back into stock.

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The order is marked Refunded, and the Payments box shows the refunded amount.

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Refunding needs a permission of its own, besides the one for fulfilling orders.

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Now Forms. This is where messages from the shop's contact form, and newsletter

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sign-ups, arrive. Each tab lists one kind. Open Contact.

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Priya Shah has written to ask about shipping to Canada. The message is open until we

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handle it. Answer her by email, and then press Mark handled.

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The Newsletter tab lists the email addresses that signed up, once each.

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Last, analytics. On the Overview page, scroll down to the Analytics and consent

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card. The tracking IDs are added to every page of the shop. Type a Google Analytics

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4 ID.

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Visitor consent decides when the tracking starts. Required means the scripts load

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only after a visitor accepts the banner. Notice loads them at once, and Off shows no

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banner at all. Choose Required and press Save changes.

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To see it as a visitor, go back to the top of the page and press Open shop.

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On the shop, a banner now asks the visitor for consent. Nothing is tracked until

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they accept.

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That completes the online store series. You can open a store, design it, fill it

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with content, set shipping and tax, and handle the orders that come in.